Ep. 84 The Purpose Pivot: Aligning Values, Strategy, and Action with Ron Tite
“When the world hints at change, most businesses hesitate. When the world demands change, they take the easy way out.” Ron Tite with the mic drop moments on the podcast this week.
We both agree real leadership isn’t about superficial strategies. Running a business and leading is far more than just giving lipservice to purpose. You must anchor action to purpose.
In this episode of The Joyosity Podcast, host Jenn Whitmer sits down with Ron Tite, speaker, author, and founder of Church & State, to discuss the truth about purpose-driven leadership. Ron’s new book, The Purpose of Purpose, dives into why businesses get purpose wrong, how they “purpose-wash” for PR, and what it takes to align values, strategy, and action.
What You’ll Hear:
4:34 Ron’s winding career path
9:58 Why many businesses misunderstand and misuse purpose
12:42 How purpose connects to profit, culture, and leadership growth
14:07 The difference between true purpose and performative purpose
19:39 The leadership issue that’s bigger than the Great Resignation —resignation to the status quo
About Ron Tite:
Ron Tite is a renowned speaker, author, and the Chief Innovation Officer at Church & State, an award-winning advertising agency. His insights on creativity, business strategy, and leadership have made him one of the most engaging thought leaders on LinkedIn and beyond. His latest book, The Purpose of Purpose, challenges leaders to rethink how they define and activate purpose in their organizations.
About Jenn Whitmer: Jenn Whitmer is an international keynote speaker, leadership consultant, and the founder of Joyosity™, helping leaders create positive, profitable cultures through connection, curiosity, and joy. With a background in communication, conflict resolution, and team dynamics, Jenn helps leaders and organizations navigate complex people challenges, reduce burnout, and build flourishing workplaces. Her insights have resonated with audiences worldwide, blending real-world leadership expertise, engaging storytelling, and a dash of humor to make the hard stuff easier. Whether on stage, in workshops, or with coaching clients, Jenn equips leaders with the tools they need to solve conflict, cultivate communication, and lead with purpose.
Her upcoming book, Joyosity, hits shelves on October 21, 2025, offering leaders a fresh approach to joy at work that builds real results.
Resources & Links:
Ron’s Book: Preorder The Purpose of Purpose (Coming May 6!)
Follow Ron on LinkedIn: https://www.linkedin.com/in/rontite/
Church & State Agency: https://rontite.com/
Jump into Your Purpose: Joyosity™Leadership Intensive
Work on your leadership stories, mindset, values, and alignment to purpose one on one with Jenn. Five spots available in April and May 2025.
Jenn’s Book: Preorder Joyosity (Coming Oct. 21!)
Subscribe & Review: If you enjoyed this conversation, share it with a fellow leader and leave us a review. Let’s put joy, curiosity, and purpose at the center of leadership!
